Manolo Blahnik
THE CHALLENGE
Launch Manolo Blahnik Men’s with a high-touch launch moment. Lefty’s Right Mind introduced the first-ever live personalization experience for Manolo Blahnik.
THE CREATIVE APPROACH
LRM concepted and executed live painting at The Inness, unifying the partnership’s aesthetic and elevating the reveal with bespoke storytelling.
THE IMPACT
An exclusive C-suite/VIP experience that advanced brand innovation and cultural relevance through artistry.
Easterly Asset Management
Genna Brounstein, Private Market Sales
"I saw the Lefty’s Right Mind team at a 'Celine' event and they were truly the best.
Professional, talented, and a pleasure to work with. Everyone loved what they created."
Bravocon x State Farm
THE CHALLENGE
Streamline intense crowd flow and VIP expectations at a massive
Las Vegas footprint by transforming standard brand merchandise into an organized, high-demand live activation.
THE CREATIVE APPROACH
Activated four live embroidery machines with a dedicated VIP queue and hourly card system, partnering with Craig Conover’s
Sewing Down South to deliver custom-monogrammed, co-branded State Farm product sets in five minutes.
THE IMPACT
Delivered thousands of personalized premium touchpoints without bottleneck delays, creating an elevated brand extension amplified by Jake from State Farm and the Southern Charm cast.
Touchland
THE CHALLENGE
Introduce new Hair & Body Mist with a consumer-forward,
premium embroidery activation, located at Reserve Padel, NYC.
THE CREATIVE APPROACH
Sourced branded totes, delivered pantone-matched embroidery with three embroidery machines on-site for seamless personalization and concierge pickup.
THE IMPACT
Reinforced brand identity through retail-quality gifting, drove loyalty via personalization,
and created a detail-driven consumer buzz moment.
MLB All-Star Weekend Sponsor
THE CHALLENGE
Cut through sponsorship noise with a branded VIP activation that connected directly with current and potential card holders and clientele.
THE CREATIVE APPROACH
Sourced letter patches, custom pins, and curated clear stadium totes; focused on personalization, self-expression, and efficiency.
THE IMPACT
Delivered elevated, wearable brand moments used all weekend; showcased how LRM transforms everyday promo into meaningful, high-value touchpoints.
Men's Final Four Sponsorship
THE CHALLENGE
Create a bespoke VIP activation inspired by San Antonio, Texas for Men’s Final Four Weekend that felt premium, culturally relevant, and thoughtfully curated. The experience needed to be both memorable and functional, giving guests something meaningful to enjoy throughout the weekend while reflecting the energy of the event and the spirit of the host city.
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THE CREATIVE APPROACH
Curated a bespoke hat bar with custom ribbons, feathers, décor, and on-site branding; executed seamlessly with retail-level quality.
THE IMPACT
Elevated brand visibility with one-of-a-kind pieces, reinforcing exclusivity and connection; demonstrated LRM’s ability to deliver high-value, scalable experiences.