David Yurman
THE CHALLENGE
Create branded products and activations that connect directly with consumers.
THE CREATIVE APPROACH
LRM produces branded collections for pop-up spas and gifting, and personalizes products live at the annual holiday party to engage VIPs.
THE IMPACT
Retail-quality gifting + on-site activations that build brand loyalty and consumer connection year after year.
David Yurman
Haleigh Levethan, Senior Manager
"Lefty’s Right Mind understands the level of quality, care, creative vision and consistency a legacy brand like David Yurman requires. From elevated product sourcing to thoughtful details like gold foil branded materials, premium finishes and meticulous execution. They understand that every detail contributes to how a brand is perceived, and they never lose sight of that.
They have helped us create a more cohesive and consistent experience across markets, solving for the inconsistencies we had faced with multi-location event series. Their team is proactive, solutions-oriented and remains flexible, making them a trusted partner and a seamless extension of our team."
Summer Fridays
THE CHALLENGE
Create branded products and activations that connect directly with consumers.
THE CREATIVE APPROACH
LRM produces branded collections for pop-up spas and gifting, and personalizes products live at the annual holiday party to engage VIPs.
THE IMPACT
Retail-quality gifting + on-site activations that build brand loyalty and consumer connection year after year.
Marie Claire
THE CHALLENGE
Reimagine event essentials to avoid waste while still feeling premium and purposeful.
THE CREATIVE APPROACH
Designed leather tags and lanyards with curated color palettes and hand-painted initials; dual-use functionality allowed items to convert into wallets post-event.
THE IMPACT
Elevated a standard convention detail into a premium, retail-quality piece; reinforced LRM’s innovation in merging utility, design, and sustainability
JVN Hair
THE CHALLENGE
Launch the new dry shampoo with gifting that felt like retail luxury and could ship globally.
THE CREATIVE APPROACH
LRM designed the custom box dimensions + template, intentionally curated contents, and managed production, fulfillment, and international shipping.
THE IMPACT
A seamless, brand-right global launch that reinforced JVN’s premium positioning and delivered consistent experience at scale.
