KITH
THE CHALLENGE
Kith wanted a Mother’s Day activation that supported handbag and accessory sales while creating an experience that felt interactive for families shopping together.
THE CREATIVE APPROACH
Lefty’s Right Mind for KITH collaboration included a custom kids’ corner inspired by the Plantshed floral partnership with original artwork, coloring sheets, and Kith-branded colored pencils.
Created through the lens of Mother’s Day, the collaboration brought together LRM’s original artwork and hand-painted designs to create something people emotionally connect with, remember, and talk about.
THE IMPACT
The limited-edition Mother’s Day offering supported timely handbag and accessory sales while increasing in-store engagement through interactive artwork and customization.
S'well
THE CHALLENGE
Differentiate a retailer collaboration in a crowded market.
THE CREATIVE APPROACH
LRM for S'well designed custom artistry and produced decals paired with S’well bottles for Bloomingdale’s, turning a standard product into a limited-edition art collaboration.
THE IMPACT
Drove urgency and sell-through with a capsule release. Proved how LRM artwork can scale efficiently into retail product, elevating both brand and retailer equity.
Veronica Beard
THE CHALLENGE
Mark Veronica Beard’s 15-year anniversary with a cultural moment that went beyond a milestone product drop.
THE CREATIVE APPROACH
Concepted by LRM, we designed custom jackets featuring original New York–inspired artwork. Each custom jacket designed became a one-of-a-kind collectible. The launch
extended into an in-store, artist collaboration, that turned retail into cultural storytelling.
THE IMPACT
• Artwork designed by LRM positioned Veronica Beard’s anniversary as a cultural statement.
• Post-event sales continued across tri-state retail, proving art-led design drives revenue.
• Organic buzz validated Veronica Beard’s place as a fashion house investing in artistry and storytelling.
Birdies
THE CHALLENGE
Connect activism with fashion in a way that inspired women to vote.
THE CREATIVE APPROACH
LRM conceptualized and executed a capsule of hand-painted flats, aligning Birdies’ brand with a cultural movement. The art direction transformed shoes into wearable statements.
THE IMPACT
• Collection sold out twice in one week, scaling
LRM’s operations 12x in 30 days.
• Celebrity support amplified impact, proving how art-led product design drives both cultural resonance and rapid sell-through.
