While The Paint Dries

The best corporate gifting starts long before anyone chooses a product. Five principles for creating gifts and experiences that feel thoughtful, personal and worth keeping.

Every additional vendor creates another handoff—and another opportunity for the original idea to get lost. See why brands are rethinking the traditional multi-vendor model.

Behind every successful brand activation is a level of planning the guest never sees. From personalization and staffing to timing and flow, the details behind the experience are just as important as the creative itself.

Anything feels possible when you’re in New York. That’s just the energy of the city. And just a week and a half ago, that feeling was captured in a photo of a double rainbow stretching across the skyline. A photo that was immediately reposted to an account with more than two million followers, where it got over 59K likes and thousands of shares. I know this isn’t a unique occurrence. Double rainbows happen everywhere. But there was something about this one that made it feel s

I've been spending the last few months refining the foundation of the Lefty's Right Mind brand. We’re not changing what we stand for or the beliefs that guide our work, just getting clearer on the language we use to describe what we do and how we do it. The process has been slow and intentional, and every minute has been worth it because I’m completely obsessed with where we’ve landed. The guardrails of our new brand strategy have given the team and I so much clarity. They’ve

It makes perfect sense to you. You just can't explain it yet. That's where we come in.